What the client faced: Our Client, a growing computer and network security company, had their proprietary Unified Cyber Defence Platform for Detection, Analysis, Response & Remediation. Although they had a great product, they were unsuccessfully attempting to target and making inroad into the right set of new prospects. Their internal process for lead generation wasn’t sharp, and they were in major competition from Global Market Leaders with superior sales & marketing capability.

What we did: We put into practise our expertise in Demand Generation. We observed that the Cyber Security industry suffers from a severe shortage of experienced & competent professionals. We utilized the content trigger where industry experts warned that the risks of cyber security breaches are higher than ever. We targeted decision makers such as CISO, CIO and IT Heads of various companies to whom Data Security was of utmost importance – and were contacted with E-mail Campaigns, social media campaigns and active calling.

What we achieved: We achieved 48 qualified meetings for the client in 6 months – which generated successful business conversions.

What the client faced: Our Client, a content aggregation company that provides access to a large repository of over 10,000 courses to meet your upskilling and cross-skilling needs. Although they had an exceptionally large online course library, they were struggling to make inroad into the right set of new prospects in south east Asia region. They were new to the market and were expecting strong support for their direct sales team to help them put forward their value proposition to prospects, thereby shortening the overall sales cycle.

What we did: We at Thomson Digital put into practise our proven expertise in creating high quality nurtured leads. We observed that there is huge demand for upskilling & cross skilling of employees to increase the market share for large IT service providers. We utilized the USPs of their online solution supported additionally through virtual learning classrooms and targeted CLOs, VPs of training and functional training heads who are constantly evaluating canned solution providers in various disciplines. We reached out to these decision-making contacts to explore their business challenges and followed up with lead nurturing campaigns to create high quality leads for effective business discussions.

What we achieved: We achieved high quality nurtured leads with strong potential of closing business for the client in first 3 months – which helped them acquire leading industry giants in south east Asia region.