Demand Generation Services:
Demand generation is a data-driven marketing strategy that creates awareness of and interest in a company’s offerings using technology. Our powerful demand generation strategy accounts for every touchpoint in the buyer’s journey — all the way from anonymous visitor to delighted customer. It leverages data in decision making to align your marketing and sales teams, track marketing’s contribution to revenue and, most importantly, drive growth for your Qualified Lead pipeline. Our demand generation services will be focused into:
Data appending means to add to data.
In a business environment, it’s imperative for us to know just about everything about your customers. From what they bought, so when they bought it, to what time they bought it—every single piece of information is crucial to effectively market your brand. Accuracy of your data is just as important to us as the size of your data. And that’s where our data appending service comes into the fold.
Through Data appending we fill the gaps in your database and reverse data appending gets rid of incomplete and inaccurate information. For instance, some customers might be missing a home or work phone number, an outdated email address, gender, job title, etc. Regular appending of your customer data list can make all the difference in our next inbound marketing campaign performance.
4 key pillars:
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers. In addition to fetching the right leads, we consistently nurture them with respect to the ever so dynamic demand and supply chain and intensively advancing technology.
The foundation of our lead nurturing service is set by serving the right content at the right time to efficiently carry out sale closures. On the go, we develop high-yielding relationships with customers at all stages of the sales funnel to acquire a momentum of getting to know them better. Doing so, enables us to tap into those collaborative relationships, customized pitches, relevant content and intricately woven personal selling. Our nurtured leads experience a 23% shorter sales cycle. It is critical to consistently touch base with our leads using content that is specific to the buying stage they are in. This not only improves rapport but also acts as that much needed thrust to get them closer to making an order for you.
4 Key tools:
Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. For a B2B business we can achieve great success with targeted email marketing. The B2B industry is characterized more by data usage and insights which are made easier with the various Email marketing tools and email marketing software. Validated facts and figures and statistics play an important role while shooting email to potential prospects.
While B2B audience usually don’t open standard marketing emails; personalized, targeted emails that offer real value to them as individuals are welcomed and well received by customers. We focus on email marketing as a main contributor to lead generation, building up email marketing campaigns to get you the revenue you expect. We help you level up your marketing and start getting actual response from your emails.
4 of our key practices:
Social Media Marketing
Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, we build the best lead generation strategy for your business by deploying tried-and-tested channels and finding the most effective combination of tactics for your unique sales goals. Social media is now a critical component of generating B2B marketing qualified leads. It often doesn’t cost much for paid ads compared to traditional advertising costs but offers broad mileage. While there’s no single answer for B2B social media conversion rates, but we use our past trend data to project efficacy for your industry.
B2B lead generation from social media is an opportunity to create a large prospecting base. This makes it an ideal channel for top-of-the-funnel awareness — for instance, we will promote a downloadable eBook to capture quality ‘interested relevant contacts’ with an initial offer. We treat social media as channel with high engagement rates which then push captured contacts to Lead Nurturing phase. Our experienced social media specialists research your industry, audience, and goals to determine the best platforms for your strategy, and they successfully:
- Fine-tune Audience targeting based on buyer persona
Create messaging and creative with a topical and relevant hook for the audience
Continuously test CTAs, images and copy for performance and quality
Generate relevant leads for further nurturing
4 key pillars of our service:
B2B event marketing is a proven method to accelerate pipeline generation and shorten sales cycles. It is a powerful offline marketing channel designed to facilitate in-person interactions that result in relationship building, B2B lead generation, sales pipeline generation & acceleration, customer retention, and brand awareness. B2B event marketing is important because certain key decision-makers who are often very hard to reach through digital channels can be accessible at such events. B2B events offer a unique setting that brings together many decision-makers at the same location – a goldmine for your sales team. Research shows 87% of C-Suite executives believe in the power of live events and plan on investing in them more in the future. Over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. We ensure that you meet the audience your business seeks. Generation of interest, conversion of Leads to prospects, and ROI are the primary goals when we strategize our event marketing service offerings customized for your brand. We take an integrated approach to drive high quality, high volume attendees to a range of events that produce measurable results. These include Conferences, Seminars, Forums, Webinars, Virtual Events, Live Streaming Events, Tradeshows, Exhibitions and Workshops, both paid and free to attend. We combine our multi-touch, multi-channel capabilities with our years of targeted sales and marketing expertise to create:
- Advanced Customer and Audience Insights
Advanced Customer and Audience Insights
Ensure Quality of Invitees and Prospects at Every Step of the Event Process
Seamless Digital Integration through Multichannel
Measurable Results Transformed into Actionable Analytics
Generate greater ROI from your next marketing event.
In B2B marketing, you will be dealing with 2 primary types of events:
Events that you host yourself, and
Events that you sponsor or participate in.
Depending on which event you invest in, our digital marketing strategy for events will be slightly different.
4 Key tools:
Content syndication refers to distributing content through publishers and requiring registration in order to capture leads. One of the main benefits of content syndication is that it allows your content to be published by other publishers and third-party sites. We distribute content that you have published on your digital assets, to be republished on third party websites that have natural traffic of your relevant audience.
If our Demand generation strategy prioritizes that your ideas and brand to be discovered by large audiences, then content syndication is the way to go. With time, as your content gets more shares, as your brand builds more equity and as people begin to recognize you for your thought leadership, you will experience more follows on your Social media handles and organic traffic to your site. We will create new leads by building brand awareness, generating warm leads from buyers actively researching topics related to your business, and guiding them towards consideration and conversion. We will syndicate your white papers, eBooks, guides, and webinars to your relevant audience, and generate cost-effective leads for your business. The beauty of content syndication is that we can generate organic leads for you by building the readers’ perception about your brand. That is, to the reader, your ideas are found on an authority site, ergo, you are an expert who they should connect with, follow or consult.
4 key pillars:
Marketing Qualified Leads
A marketing qualified lead is often the first stage of qualification. A marketing qualified lead, or MQL, tends to be someone who has met minimum criteria to continue marketing to them in the hopes of converting them down the funnel and passing them to sales for further evaluation.
We specialize in converting Marketing Qualified Leads to high quality Sales Qualified Leads. A lead becomes qualified when marketing decides that a lead is ready to be moved to sales. Our team has the expertise to bring clicks and capture leads engaging with content. The marketing team engages with these leads, providing them information and scores them based on their actions. These leads become your Marketing Qualified Leads and are handed over to the sales development team.