Demand Generation Services:

Demand generation is a data-driven marketing strategy that creates awareness of and interest in a company’s offerings using technology. Our powerful demand generation strategy accounts for every touchpoint in the buyer’s journey — all the way from anonymous visitor to delighted customer. It leverages data in decision making to align your marketing and sales teams, track marketing’s contribution to revenue and, most importantly, drive growth for your Qualified Lead pipeline. Our demand generation services will be focused into:

Data Augmentation

Data appending means to add to data.

In a business environment, it’s imperative for us to know just about everything about your customers. From what they bought, so when they bought it, to what time they bought it—every single piece of information is crucial to effectively market your brand. Accuracy of your data is just as important to us as the size of your data. And that’s where our data appending service comes into the fold.

Through Data appending we fill the gaps in your database and reverse data appending gets rid of incomplete and inaccurate information. For instance, some customers might be missing a home or work phone number, an outdated email address, gender, job title, etc. Regular appending of your customer data list can make all the difference in our next inbound marketing campaign performance.

4 key pillars:

Cleaner Information

Aside from completing and verifying your information, our data appending service also correct typos, fix updated place names (like new addresses/zip codes), and clean up other postal and email address errors.

Reduce Waste

Returned mail, bounced email addresses, and wrong phone numbers are efficiency waste for your business. Due to our service, your staff will also be able to do their jobs more effectively not having to deal with waste.

More Information

Obviously, the most important benefit to data appending is enriched information. Depending on criticality to our Demand Generation goals, our targeted Appending service can find gender, birthdays, job roles and titles, income range, and in some instances (depending on legalities) credit scores and incomes; also can find social media handles for things like Instagram, Twitter, and LinkedIn – to deploy more effective marketing campaigns due to all the segmentation. This enhances segmentation Improvement – with more information comes better means to tailor to everyone through segmentation.

Keeping Cost Down

As a direct correlation to reducing waste, data appending is affordable when you factor in all the benefits above. For just a few dollars per verified list, you save on staff research, staff error correction, and more.

Lead Nurturing

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers. In addition to fetching the right leads, we consistently nurture them with respect to the ever so dynamic demand and supply chain and intensively advancing technology.

The foundation of our lead nurturing service is set by serving the right content at the right time to efficiently carry out sale closures. On the go, we develop high-yielding relationships with customers at all stages of the sales funnel to acquire a momentum of getting to know them better. Doing so, enables us to tap into those collaborative relationships, customized pitches, relevant content and intricately woven personal selling. Our nurtured leads experience a 23% shorter sales cycle. It is critical to consistently touch base with our leads using content that is specific to the buying stage they are in. This not only improves rapport but also acts as that much needed thrust to get them closer to making an order for you.

4 Key tools:

Customized Content

We understand your buyer’s needs, mentality, purchasing stage, etc. Then, we segment these buyers based on profile or industry so that we can create reusable buckets of ideas. We create highly relevant content targeted to the right person, at the right time. The results of a well-implemented system of personalized content are second to none.

Email Nurturing

Nurturing prospects, over email, is still one of the most effective methods – with respect to when you want to reach them, frequency of attempts, frameworks for content presentation and of course, the degree of personalization. Our efficient marketing automation system identifies lead actions like opening an email/clicking on links/downloading case studies, etc. We then gently guide them into the next stage.

Multichannel Approach

Our Multichannel lead nurturing is a huge umbrella covering website content, tapping into social media and paid retargeting which generate a sharp spike in response.

Lead Scoring

Our lead scoring method gives you the rank basis the importance of each lead. This, in turn, prioritizes which leads can be passed onto the sales team and which ones need to be nurtured more. The metrics assigned to lead scoring can vary from one company to another. We can choose to give a higher score for activities like viewing details on the pricing page as opposed to more generic ones like opening an email. We can also create a threshold score and as soon as it is breached, notify your sales folks about the red-hot lead. Thus, this feature plays an important role for faster closure.

Email Marketing

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. For a B2B business we can achieve great success with targeted email marketing. The B2B industry is characterized more by data usage and insights which are made easier with the various Email marketing tools and email marketing software. Validated facts and figures and statistics play an important role while shooting email to potential prospects.

While B2B audience usually don’t open standard marketing emails; personalized, targeted emails that offer real value to them as individuals are welcomed and well received by customers. We focus on email marketing as a main contributor to lead generation, building up email marketing campaigns to get you the revenue you expect. We help you level up your marketing and start getting actual response from your emails.

4 of our key practices:

Use personalization for customer retention

Personalization is a must for customer retention. We all know it’s cheaper to keep an existing customer than to acquire a new one. Personalization nurtures your customers, keeping them engaged and interested by staying relevant and specific to their needs. We deploy among others:

  1. Cart abandonment reminders featuring subscriber-relevant products
  2. Personalized copy that leverages customer data you’ve collected
  3. Location-specific images/offers that make emails feel hyper-relevant

Try segmentation-triggered automation

Once we know a thing or two about your customers, we segment them into categories based on their behavior, interests, and where they are in the buyer’s journey. We use behavioral segments to bucket users based on how they’ve interacted with your campaigns in the past. We then use Segments and behavior data to trigger automated emails that deliver your most relevant content exactly when it’s most needed.

Personalize with dynamic content

Our tools make it easy to customize the subject line and content of the emailers to fit different customer segments using simple drag-and-drop tools. Dynamic content allows us to customize to suit the recipient. With this type of personalized email content, we boost the relevancy of your messages, so your email marketing drives clicks (and sales) without forcing you to invest hours of time in creating several different individual campaigns.

Take advantage of user-generated content

We ask your customers to submit user-generated content (UGC). Not only does this give your customers a chance to interact directly with your brand, but it also influences other people to make purchases themselves. Adweek reports that 85% of people say UGC is more likely to convince them to buy than photos from a brand or company.

Social Media Marketing

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, we build the best lead generation strategy for your business by deploying tried-and-tested channels and finding the most effective combination of tactics for your unique sales goals. Social media is now a critical component of generating B2B marketing qualified leads. It often doesn’t cost much for paid ads compared to traditional advertising costs but offers broad mileage. While there’s no single answer for B2B social media conversion rates, but we use our past trend data to project efficacy for your industry.

B2B lead generation from social media is an opportunity to create a large prospecting base. This makes it an ideal channel for top-of-the-funnel awareness — for instance, we will promote a downloadable eBook to capture quality ‘interested relevant contacts’ with an initial offer. We treat social media as channel with high engagement rates which then push captured contacts to Lead Nurturing phase. Our experienced social media specialists research your industry, audience, and goals to determine the best platforms for your strategy, and they successfully:

  • Fine-tune Audience targeting based on buyer persona

  • Create messaging and creative with a topical and relevant hook for the audience

  • Continuously test CTAs, images and copy for performance and quality

  • Generate relevant leads for further nurturing

4 key pillars of our service:

Deploy a dedicated Social Media Account Manager for your business

We will assign a dedicated social media account manager. This social media specialist oversees and manages every aspect of your social media campaign, from the content of your posts to the design of your images. They also lead your social media strategy, researching your company’s online reputation, competition, and past social media performance. Their hands-on approach is why our custom strategies have generated more than billions in revenue for clients in the past years.

Conduct an in-depth analysis of your social media presence

We reference industry-specific data on past social media campaigns. This encompasses billions of data points. It also provides your business with an unparalleled advantage. We also analyse online performance of your competitors, conducted by our research specialists. With our research, we can spot competitor and industry specific weaknesses and opportunities for your business, helping you launch the best possible campaign.

Develop a custom, data-driven strategy

We develop your monthly deliverables, custom posts, images, and ads. Following our strategy’s launch, the social media account manager will monitor the performance of your posts, ads, and more. Plus, our specialists will continue to optimize and improve the strategy to maximize your success. adding contests and blog posts, with an aggressive social media execution. This focused real-time approach accomplishes difficult, long-term goals, like expanding into a new area or launching more products or services.

Achieve real, tangible results

Investing your demand generation budget into a professionally managed campaign can help your team demonstrate internally the value of social media fast. Even better, we start driving results sooner, which prevents financial waste. We provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals fast. Plus, we don’t require a significant amount of your team’s time, which lets you remain productive.

Event Marketing

B2B event marketing is a proven method to accelerate pipeline generation and shorten sales cycles. It is a powerful offline marketing channel designed to facilitate in-person interactions that result in relationship building, B2B lead generation, sales pipeline generation & acceleration, customer retention, and brand awareness. B2B event marketing is important because certain key decision-makers who are often very hard to reach through digital channels can be accessible at such events. B2B events offer a unique setting that brings together many decision-makers at the same location – a goldmine for your sales team. Research shows 87% of C-Suite executives believe in the power of live events and plan on investing in them more in the future. Over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. We ensure that you meet the audience your business seeks. Generation of interest, conversion of Leads to prospects, and ROI are the primary goals when we strategize our event marketing service offerings customized for your brand. We take an integrated approach to drive high quality, high volume attendees to a range of events that produce measurable results. These include Conferences, Seminars, Forums, Webinars, Virtual Events, Live Streaming Events, Tradeshows, Exhibitions and Workshops, both paid and free to attend. We combine our multi-touch, multi-channel capabilities with our years of targeted sales and marketing expertise to create:

  • Advanced Customer and Audience Insights

  • Advanced Customer and Audience Insights

  • Ensure Quality of Invitees and Prospects at Every Step of the Event Process

  • Seamless Digital Integration through Multichannel

  • Measurable Results Transformed into Actionable Analytics

  • Generate greater ROI from your next marketing event.

In B2B marketing, you will be dealing with 2 primary types of events:

  • Events that you host yourself, and

  • Events that you sponsor or participate in.

Depending on which event you invest in, our digital marketing strategy for events will be slightly different.

4 Key tools:

Owned Media:

  1. Landing page – For events that you host yourself, we set up a landing page to provide your audience with relevant information about the event, a registration form and agenda.
  2. Event Mark-up – We make it easy for people to understand which event you are hosting or participating in. Through structured data, we implement Event Mark-up to activate search engines about content on your website related to an event. Implemented correctly, Google will show your event as a rich snippet.

Paid Media:

  1. Email Marketing – We send invitations to select audiences to register for your event as well as market to a larger audience updates about the event.
  2. Programmatic advertising – We deploy target accounts strategy to selected list of accounts to which you want to sell. With programmatic advertising, we select certain audiences of those target accounts.
  3. Remarketing – We activate remarketing after the leads generated have visited your website. So, in all our outreach campaigns, one goal is to drive people to your website. This way we plant remarketing cookies. Once they have visited your website, we are then able to target them on certain display networks and social media platforms.

Shared Media:

  1. Social Media advertising – We use event-specific hashtag to get in social media mention & conversations to target audiences attending that event – along with frequent posts including that hashtag. If you are hosting the event, we incentivize people to use that hashtag and post a lot of content to social media to create massive awareness and fill your event. Also, remarketing on social media is effective on engagement created with the audience.

Earned Media:

  1. Content Marketing – Especially when you are hosting an event, we create relevant content to promote the event. We create videos, webinars to promote the event, a call-to-action through existing webinars, write blog posts about the event – and post them on your social media.
  2. Video Marketing and Live Streaming – Especially for events that you host, we will live stream keynote presentations for key audiences that can’t make it due to travel restrictions.

Content Syndication

Content syndication refers to distributing content through publishers and requiring registration in order to capture leads. One of the main benefits of content syndication is that it allows your content to be published by other publishers and third-party sites. We distribute content that you have published on your digital assets, to be republished on third party websites that have natural traffic of your relevant audience.

If our Demand generation strategy prioritizes that your ideas and brand to be discovered by large audiences, then content syndication is the way to go. With time, as your content gets more shares, as your brand builds more equity and as people begin to recognize you for your thought leadership, you will experience more follows on your Social media handles and organic traffic to your site. We will create new leads by building brand awareness, generating warm leads from buyers actively researching topics related to your business, and guiding them towards consideration and conversion. We will syndicate your white papers, eBooks, guides, and webinars to your relevant audience, and generate cost-effective leads for your business. The beauty of content syndication is that we can generate organic leads for you by building the readers’ perception about your brand. That is, to the reader, your ideas are found on an authority site, ergo, you are an expert who they should connect with, follow or consult.

4 key pillars:

Granular level industry targeting with hyper persona segmentation

Our system has rich set of industry tree to know details of your key accounts data and in-depth level / function tree structure to target your intended prospect persona and product offering. Our extensive taxonomy / dictionaries with granular level industry targeting allows to create industry-best messaging for the right decision makers.

Persona-based messaging

We create persona-based campaigns with highly specific content aligned with a lifecycle stage which is targeted to your prospect’s pain point. We capture relevant information through gated content to determine the persona that best represents each lead.

Generate qualified leads

Generate qualified leads
Our content syndication service helps you promote your Whitepapers, Case Studies, Success Stories, Brochures, Blog Post, eBooks, Recorded Webcast, Marketing flyers and more to generate top qualified leads.

Post campaign market intelligence

Our market data intelligence provides Name, Title, Job Title, Company Name, No. of Employees, Country, Email Address, Telephone Number and any other custom data required on the leads generated.

Marketing Qualified Leads

A marketing qualified lead is often the first stage of qualification. A marketing qualified lead, or MQL, tends to be someone who has met minimum criteria to continue marketing to them in the hopes of converting them down the funnel and passing them to sales for further evaluation.

We specialize in converting Marketing Qualified Leads to high quality Sales Qualified Leads. A lead becomes qualified when marketing decides that a lead is ready to be moved to sales. Our team has the expertise to bring clicks and capture leads engaging with content. The marketing team engages with these leads, providing them information and scores them based on their actions. These leads become your Marketing Qualified Leads and are handed over to the sales development team.